SHADOWBOX.SPACE

ARTISTS

OVERVIEW

AS AN ARTIST FIRST ORGANIZATION, WE TREAT THEM LIKE ENTREPRENUERS…

INDIE-FROM WHITEPAPER

A.) MARKET.1 – (DIY)INDIE

AS AN ARTIST FIRST ORGANIZATION, WE TREAT THEM LIKE ENTREPRENUERS…

INDIE-FROM WHITEPAPER

MARKET.1 – (DIY)INDIE

FORECASTS

CURRENT RESEARCH AND FORECASTS OFFER TWO KEY POINTS, PERTINENT TO OUR MISSION IN SUPPORT INDEPENDENT-ARTISTRY WORLDWIDE; SUGGESTING/CONCLUDING THAT IF:

  1. THE OVERALL “RECORDED-MUSIC INDUSTRY” GROWS AT AN ANNUAL RATE OF (5-10%) PERCENT (“YEAR-OVER-YEAR”) IN TIME TO COME (AND AS FORECASTED); AND
  2. THE (DIY) “INDEPENDENT-ARTIST FIELD” KEEPS EXPANDING AT A RATE OF (30%+);

WE COULD SEE THE POPULATION OF INDEPENDENT ARTISTS (NON-LABEL ACTS AS DEFINED BELOW) WOULD CLAIM (25%) PERCENT OF THE TOTAL “GLOBAL INDUSTRY REVENUES” BY 2026.

A.) ARTISTS: BETA 

A.1) ARTISTS: TEAM

A.2.) ARTISTS: REPRESENTATION

A.3) BRANDED ENGAGEMENT

B.) THE INDEPENDENT-ARTIST

WHEN IT IS DECLARED THAT OUR GOAL IS TO SUPPORT THE “INDIE MARKET, “INDEPENDENT ARTISTS” AND/OR “INDEPENDENT ARTISTRY” WORLDWIDE; WHAT DO WE MEAN? WE’LL LOOK AT THE BROAD DEFINITION “INDEPENDENT- ARTIST” AS IT GENERALLY REFERS TO A CREATIVE ENTREPRENEUR THAT IS NOT “SIGNED” TO ANY FORM OF AGREEMENT AND/OR BINDING CONTRACT WITH ONE (1) OR MORE SUPPORTIVE ENTITIES (I.E LABEL, STUDIO, AND/OR PUBLISHER FOR EXAMPLE), THAT SUPPLY ENOUGH FINANCIAL RESOURCE/INCOME, FOR AN ACCEPTABLE DURATION OF TIME (1-3 YEARS FOR EXAMPLE) TO PERMIT THE CREATIVE ENTREPRENEUR TO PRIMARILY FOCUS ON THEIR CRAFT, HONOR THE DEMAND ON BEHALF OF THE BINDING CONTRACT, VS. PRIMARILY SEARCHING FOR ENOUGH FINANCIAL RESOURCE/INCOME, AND FOCUSING ON THEIR CRAFT IN THE TIME REMAINING.

OUR WHITEPAPER AND/OR “FOUNDATION” BIO WILL DETAIL, OUR BUSINESS INITIALLY LAUNCHED AS A HYBRID MANAGEMENT CONSULTANCY (2010-18/ CORPORATION) THAT ORGANICALLY AND STRATEGICALLY TURNED MANAGEMENT/PRODUCTION FIRM (2014-18/ AGENCY, DLSE LICENSED, AND BONDED, SAN FRANCISCO, CA).

THIS ORGANIZATIONAL NOTE IS MENTIONED FOR THE PURPOSE OF REFERENCING A RECENT RESEARCH REPORT THAT BRIEFED “HOW THE INDEPENDENT-ARTIST SECTOR DID NOT EXIST A FEW YEARS AGO”, CAUSING ME TO THINK ABOUT WHEN I BEGAN UTILIZING THE PHRASE AND CONCEPT IN MY ROLE AS AN AGENT AND PRODUCER. THE TIME PERIOD (2009-2012), WITNESSED HOLLYWOOD’S FLIRTATIOUS ADVANCEMENTS WITH TECHNOLOGY, WHILE TECHNOLOGY BEGAN PLACING HOLLYWOOD IN THE PALM OF EVERY ARTIST’S HAND, LEAVING THE CONCEPT OF “GATEKEEPER” OBSOLETE.

A RECENT RESEARCH REPORT HAD BRIEFED HOW “THE INDEPENDENT-ARTIST SECTOR DID NOT EXIST A FEW YEARS AGO”. WE STARTED USING THE PHRASE “INDEPENDENT-ARTIST” THROUGH THE TIME PERIOD MENTIONED, BECAUSE TECHNOLOGY HAD DELIVERED SO MANY OPTIONS THROUGH THIS TIME PERIOD, WE BEGAN ASSISTING CREATIVE ENTREPRENEURS TO “DO IT YOURSELF’ AS AN “INDEPENDENT-ARTIST”, BECAUSE THEY COULD EARN SUFFICIENT AMOUNTS OF MONEY, WITH A CROSS-MANAGED BLUEPRINT IN PLAY.

C.) CONJECTURE

THE RAINE GROUP IS A MERCHANT BANK (U.S. BASED) THAT OFFERS GRASPING INSTRUCTION ORGANIZATIONS AND PROFESSIONALS IN THE MUSIC BUSINESS. “THE INDEPENDENT ARTIST SECTOR” IS A WHITEPAPER BY RECENTLY RELEASED BY THE RAINE GROUP. FRED DAVIS, PARTNER, AND CO-AUTHOR OF THE BANK’S RECENT REPORT, ECHOS THAT THIS IS JUST THE START OF A METEORIC “MARKET-SHARE GAIN” BY MUSICIANS, AND ANTICIPATES THAT “INDEPENDENT- ARTISTS” (WITHIN THE YEARS TO COME) WILL SEE THEIR AGGREGATE REVENUES GROW IN A SPEED FASTER THAN ANY OTHER BRANCH/DIVISION THE RECORD INDUSTRY STRUCTURES. LISTED BELOW IN SECTION “E”, ARE CUMULATIVE VALUATIONS DERIVED FROM UP-TO-DATE RESEARCH AND CASE STUDIES CLOSING 06.2020, COVERING EARNINGS THROUGH VARIOUS “INDIE” DISCIPLINES AND REVENUE STREAMS INCLUDING BUT NOT LIMITED TO: DISTRIBUTION, SYNC, AND LABEL SERVICES.

D.) INDIE: SNAPSHOT

OUR LABEL AND MEDIA PLATFORM ACQUIRES ARTISTS AND CREATIVE INNOVATORS ACROSS A SPECTRUM OF AUDIENCE CLASS FROM INDEPENDENT SELF STARTER TO MAINSTREAM CHART TOPPER. LETS HAVE A LOOK INTO SOME OF THE CHARACTERISTICS OF TRUE (DIY) INDEPENDENT-ARTIST, CHARACTERIZED BY A “BEGINNER” – ON OUR (6 LEVEL) “GROWTH SCALE”, INTRODUCED IN SECTION “D”, (AND/OR “FLYWEIGHT” IN OUR CLASSIFICATION SYSTEM) THAT DISPLAYS A TRUE “INDIE-ARTIST” PER A MINGLE OF STANDARDS WE’VE SEEN FORMULATE BETWEEN 2010-2020:

BEGINNER: DIY-INDPENDENT ARTISTS/SELF-RELEASING ACTS:

  • BOOK THEIR OWN SHOWS/SIGN UP FOR SHOWCASES/SUBMITTING TO RADIO PLAY OPPORTUNITIES
  • HANDLES THEIR OWN BRAND (DESIGN & DEPLOYMENT) STRATEGY, EVENTUALLY CREATING MERCHANDISE/ART TO SELL ONLINE AS AN ADDED REVENUE STREAM & PACKAGE COMPONENT
  • UPLOADS THEIR OWN THEIR OWN MEDIA, MUSIC, & MERCHANDISE TO THE LIKES OF ITUNES SPOTIFY, TIDAL, YOUTUBE, SOUNDCLOUD, RESIDENT ADVISOR, INSTAGRAM, BAND CAMP, PINTEREST, FACEBOOK, SONIC BIDS
  • HANDLE ALL SOCIAL MEDIA, PROMOTION & POSTING/RE-POSTING, & ENGAGEMENT
  • ACCUMULATES THEIR OWN DATA ANALYTICS & MANAGES DIGITAL INFRASTRUCTURE BEHIND THEIR CALENDAR & CAREER
  • USE INTERNET (DISTRIBUTION/PUBLICATION) SERVICES LIKE TUNECORE, DITTO, AMUSE, & CD BABY, TO PICK UP THE SLACK UNTIL TRANSITIONARY PERIODS LEAD TO THE INTEREST IN (LEVEL 2) SERVICES OFFERED BY LABELS & 2ND TIER ENTITIES, TYPICALLY THROUGH (1-4) STEP SUBMISSION PROCESS, AND/OR THE PROSPECTIVE ASSISTANCE OF AN INDUSTRY AFFILIATE

RELIES ON THE INTERNET FOR 70-90% OF THE ASSISTANCE NEEDED, & SPENDS A MINIMUM-MEDIUM AMOUNT OF PERSONAL CAPITAL ON THE FEES INCLUDED LIFESTYLE IS EQUIVALENT TO THAT OF NOT HAVING A STEADY PAYCHECK TO RELY ON (AS APPLICABLE)

D.) GROWTH SCALE

OUR (6 LEVEL) “GROWTH SCALE” UNDER UPDATE AND REVISION COVERS A CREATIVE INNOVATOR’S EVOLUTION FROM BEGINNER (UNSIGNED/SELF- RELEASING ACTS) TO MAINSTREAM (SIGNED/MANAGEMENT RELEASING ACTS). PLEASE HAVE A LOOK:

BEGINNER: DIY-INDPENDENT/SELF-RELEASING ACTS (FLYWEIGHT): A TRANSITION PERIOD CHARACTERIZED THROUGH A MIXTURE OF RESPONSIBILITIES/STAGES LISTED UNDER “BEGINNER” AND DETAILED IN SECTION “C”. CURRENTLY UPDATING.

BEGINNER TO INTERMEDIATE (LIGHTWEIGHT): DIY-INDEPENDENT SELF- RELEASING ACTS: A TRANSITION PERIOD CHARACTERIZED THROUGH A MIXTURE OF RESPONSIBILITIES/STAGES LISTED UNDER “BEGINNER” & “INTERMEDIATE SECTIONS. CURRENTLY UPDATING.

INTERMEDIATE (: DIY-ARTISTS/TEAM BASED/SELF-RELEASING ACTS: CURRENTLY UPDATING. INTERMEDIATE TO ADVANCED: DIY-ARTISTS/TEAM BASED/SELF-RELEASING ACTS: A TRANSITION PERIOD CHARACTERIZED THROUGH A MIXTURE OF RESPONSIBILITIES/STAGES LISTED UNDER “INTERMEDIATE” AND “ADVANCED” SECTIONS. CURRENTLY UPDATING.

ADVANCED: DIY-ARTISTS MANAGEMENT TEAM/SIGNED/LABEL RELEASING (AS APPLICABLE) ACTS: CURRENTLY UPDATING. ADVANCED TO MAINSTREAM: DIY-ARTISTS MANAGEMENT TEAM/SIGNED/LABEL RELEASING (AS APPLICABLE) ACTS – A TRANSITION PERIOD CHARACTERIZED

THROUGH A MIXTURE OF RESPONSIBILITIES/STAGES LISTED UNDER “ADVANCED” AND “MAINSTREAM”. CURRENTLY UPDATING.

E.) NUMBERS

E.1) DIY/DISTRIBUTORSHIPS: INDIE-ARTISTS TOTAL: =($960) BILLION IN 2019
TOTAL: =($1.22) BILLION IN 2020
FORECAST: (27%) INCREASE

E.2) DIY/PRODUCTION/SYNC: INDIE-ARTISTS TOTAL: =($75 MILLION)
FORECAST: (INCLUSIVE OF A ADDITIONAL CAPITAL)

E.3) DIY/FAIR MARKET VALUE-SPECTRUM: INDIE-ARTISTS TOTAL =($1.61) BILLION IN 2019
TOTAL =($2.12) BILLION IN 2020
FORECAST: =(32%) INCREASE

WORTH: =(8-10%) “ENTIRE GLOBAL RECORDED-MUSIC MARKET”

E.4) DIY/LABEL SERVICE DEALS: INDIE-ARTISTS TOTAL =($584) MILLION IN 2019
TOTAL =($833) MILLION IN 2020
FORECAST: =(43%) INCREASE

SUMMARY

CURRENTLY UPDATING. PLEASE NOTE: CERTAIN ESTIMATES REPORTED DO REPRESENT AND INCLUDE INDEPENDENT ARTISTS SIGNED TO THE THREE LABEL SERVICES DIVISIONS ON BEHALF OF (3) MAJOR LABELS:

CAROLINE-UNIVERSAL ORCHARD-SONY ADA-WARNER

MOVING FORWARD, SHADOWBOX HAS THREE-FOUR (4-5) DISTINCT SETS OF CUSTOMERS TO TARGET:

PRODUCERS: COLLECTIVES, ARTISTS, CURATORS, BRANDS, CONTRIBUTORS (AKA SHADOWBOXERS)

SUBSCRIBERS: FANS, PROMOTERS, AUDIENCE

PURCHASER: STAKER, TOKEN BUYER, INVESTOR, SHAREHOLDER, RIGHTS HOLDER, FINANCIAL CONTRIBUTOR, DEVELOPER: PROGRAMMER, HACKER, QUANTITATIVE ANALYST, MINER

EXECUTIVES: AGENTS, PUBLICISTS, PUBLIC RELATIONS, LABELS (MINOR-MAJOR), ADVERTISING, STUDIOS, LABEL SERVICES, INVESTORS

FOR THE RESPECT OF HEALTHY CHURN RATES AND SCALABLE LIFETIME VALUES, A CERTAIN GOAL OF OURS HAS ALWAYS BEEN FOR:

  • CONTRIBUTORS TO BECOME SUBSCRIBERS
  • SUBSCRIBERS TO BECOME CONTRIBUTORS

THROUGH THE EXPERIENCE THAT WE HAVE CREATED. NOW WE AIM TO PLACE TOKEN HOLDERS AND FINANCIAL CONTRIBUTORS IN THE MIX WITH OUR ERC TOKEN (PREPARING FOR PRE-SALE AND INITIAL PUBLIC/PRIVATE OFFERING; AND THE IMPLEMENTATION OF NEW TECHNOLOGY UNDER WAY. WITH OPERATIONS CONTINUING TO EVOLVE ACCORDINGLY THROUGH FURTHER ACCESSION OF NEW CUSTOMER, CONTRIBUTOR, (AND PURCHASER) SETS TAKING PLACE. WE WILL CONTINUES TO CALCULATE OUR COST PER ACQUISITION BY SCRUTINIZING THE THESE SETS, AND DYNAMICALLY INVESTIGATING THE TRENDS AND METRICS PER CHURN RATES, LIFETIME VALUE, AND CUSTOMER/CONTRIBUTOR SELECTION(S).

A.) CUSTOMERS (NOTABLE-SELECT)

*PLEASE NOTE: ADDITIONAL INFORMATION IS PROVIDED VIA DATA SETS, CHARTS, AND GRAPHING ON THIS WHITE PAPER UNDER APPENDIXES” SECTION. PLEASE SEE: DATA SETS, CHARTS, AND GRAPHING ON THIS WHITE PAPER UNDER THE “APPENDIXES” SECTION.

B.) INDUSTRY AFFILIATES (NOTABLE – SELECT)*

*PLEASE NOTE: ADDITIONAL INFORMATION IS PROVIDED VIA DATA SETS, CHARTS, AND GRAPHING ON THIS WHITE PAPER UNDER APPENDIXES” SECTION. PLEASE SEE: DATA SETS, CHARTS, AND GRAPHING ON THIS WHITE PAPER UNDER THE “APPENDIXES “SECTION” AND/OR 2020-1 (SHBOX) PITCHDECK.

C.) ARTIST SUPPORT SYSTEMS (NOTABLE – SELECT)

*PLEASE NOTE: ADDITIONAL INFORMATION IS PROVIDED VIA DATA SETS, CHARTS, AND GRAPHING ON THIS WHITE PAPER UNDER APPENDIXES” SECTION. PLEASE SEE: DATA SETS, CHARTS, AND GRAPHING ON THIS WHITE PAPER UNDER THE “APPENDIXES” SECTION. AND/OR 2020-1 (SHBOX) PITCHDECK.

D.) ACCESS

PLEASE SEE: “MARKET” SECTION ON OUR WHITEPAPER FOR ADDITIONAL DETAIL.

SUMMARY CURRENTLY UPDATING